A 3D engagement overlay is an interactive video ad that shows a 3D model of your product next to the video, so viewers can rotate it up to 360 degrees, zoom in and switch colours without leaving the ad. Clipflip builds the format together with 270Degrees and runs it in pre-roll, outstream and banner placements.
How does a 3D overlay work in a video ad?
The 3D model sits in an overlay beside your video. Viewers drag to rotate it, zoom in on details and switch between colour variants, and a headline, a subline and a call-to-action button frame the model. The click-through can lead straight to a configurator or product page. Because viewers explore the product themselves, they leave the ad knowing more about it than a standard video ad could show.
What results has a 3D overlay delivered?
For a Renault Boreal campaign in Turkey, Clipflip built a 3D colour picker next to the video ad: viewers could rotate the car, switch between six colour options and jump into the configurator. The campaign reached 565,000 impressions with an 81.4% video completion rate, and viewers switched colours 21,000 times.
81.4% video completion rate Source: Renault Boreal 3D colour picker campaign, Turkey
Where can 3D engagement overlays run?
3D engagement overlays run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of 3D Engagement Overlays?
- Fashion & Accessoires
- Retail & E-Commerce
- Furniture & Interior Design
- Automotive
- Tech & Electronics
How do brands use 3D Engagement Overlays?
Automotive & Vehicles: Showcase cars and let viewers choose colours and personalise their dream car with an 3D model.
Fashion Launches & Product Drops: Display new collections and outfit details. Visual depth makes textures and colours stand out.
Home & Interior Design: Bring furniture, décor, and appliances to life with 3D visualizations, letting viewers explore variations and textures, helping audiences imagine products in their own homes.
Jewelry & Luxury Goods: Present rings, watches, handbags and other accessories to highlight materials and details like engravings, gemstones and more.
3D Engagement Overlays specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | 3D Element |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| 3D interactions | Rotate up to 360°, zoom, switch colours |
Sources and standards
See more examples in Gallery
3D Engagement Overlays: Frequently Asked Questions
Yes. The format needs a 3D element of the product, alongside the video and the text. If you don’t have a 3D model yet, talk to us about the options before you plan the campaign.
They can rotate it up to 360 degrees, zoom in on details and switch colours or variants. In the Renault Boreal campaign in Turkey, viewers switched between six colour options 21,000 times.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), a 3D element of your product, a headline of up to 30 characters, a subline of up to 60 characters and a call to action of up to 20 characters. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
