A branded player ad is a video ad that plays inside a custom frame in your campaign design. The frame keeps your brand, key message and call to action visible for the whole view, such as sale dates, premiere dates or an application link, while the video stays unchanged, which makes it a light way to add brand presence to an existing spot.
How does a branded player ad work?
Clipflip wraps your video in a branded frame with interactive elements around the player, built in your campaign’s visual identity. The video plays untouched in the middle, while the frame carries your logo, key message, dates or offers and a call-to-action button. Because the video doesn’t change, you can reuse an existing spot as it is. The ad ships as a standard VAST tag that runs through your ad server.
When should you use a branded player ad?
Use it when the message has to stay in view for the whole spot: a seasonal sale with its end date, a destination video with booking dates, a recruitment film with the application link, or a trailer with the premiere date and ticket link. It’s a non-intrusive format, which suits brand awareness campaigns where recall matters more than a single click.
Where can branded player ads run?
Branded player ads run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of Branded Player Ads?
- E-Commerce & Retail
- Tourism
- Employer Branding
- Entertainment
How do brands use Branded Player Ads?
E-Commerce & Retail: Reinforce seasonal campaigns with themed frames that match your sale messaging. Keep your brand and offers visible throughout the entire video, increasing recall and clicks.
Tourism: Frame destination videos with booking CTAs and key travel dates. Maintain visibility of important information while showcasing beautiful locations.
Employer Branding: Surround recruitment videos with company values and application links. Keep your employer brand prominent while candidates watch employee stories.
Entertainment: Promote new releases with eye-catching frames featuring premiere dates and ticket links. Build anticipation while trailers play, driving immediate bookings.
Branded Player Ads specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Design | Branded frame around the video in your campaign design |
| Video | Unchanged, the frame sits around it |
Sources and standards
See more examples in Gallery
Branded Player Ads: Frequently Asked Questions
No. The frame sits around the video, so the spot runs exactly as it was produced. That makes it easy to upgrade an existing campaign without a new edit.
A branded player puts your brand elements in a frame around the video. Branded overlays sit on top of the video and add product details or buttons inside the picture. Choose the player for constant brand presence and the overlays for extra information and actions.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), your brand guidelines and the message, dates or offer for the frame, a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and, optionally, a picture. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
