An engagement survey ad is a video ad with a poll or multiple-choice question on top of the video. Viewers answer without interrupting what they’re watching, you learn their preferences, brand sentiment or purchase intent, and each answer can send them to a matching landing page, so the survey both informs your campaign and moves viewers forward.
How does a survey ad work?
Clipflip adds an overlay with your question and its answer options to the video ad. Viewers tap an answer, the response is recorded, and each answer can link to a different page, for example the job openings or insurance products that match it. A headline, a subline and a call-to-action button complete the ad, which ships as a standard VAST tag that runs through your ad server.
When should you use an engagement survey ad?
Use it when you want to learn something from your audience or qualify them before the click: a recruiter asking about career goals, a retailer asking about style or budget, a travel brand asking about holiday type, an insurer asking about coverage needs. Routing each answer to a matching page sends better-qualified visitors to your site.
Where can engagement survey ads run?
Engagement survey ads run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of Engagement Survey Ads?
- HR Recruiting
- E-Commerce & Retail
- Tourism
- Media & Entertainment
- Tech & SaaS
How do brands use Engagement Survey Ads?
HR Recruiting: Ask candidates about their ideal work environment or career goals. Use responses to route them to relevant positions, increasing application quality and fit.
E-Commerce & Retail: Poll shoppers on style preferences or price ranges before showing products. Deliver personalized recommendations that drive higher purchase rates.
Tourism: Let travelers indicate their vacation style or budget upfront. Direct them to matching packages, reducing search time and improving booking rates.
Finance & Insurance : Qualify leads by asking about coverage needs or investment goals. Route high-intent prospects to the right products, improving conversion efficiency.
Engagement Survey Ads specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Question types | Poll or multiple choice |
| Routing | Each answer can lead to its own landing page |
Sources and standards
See more examples in Gallery
Engagement Survey Ads: Frequently Asked Questions
No. A brand lift study measures the effect of a campaign with a separate survey, usually run by the ad platform. An engagement survey ad puts the question inside your own creative, so every viewer can answer it, and you can act on the answer straight away by sending them to a matching page.
Responses are counted per answer option and show up in your campaign reporting next to the usual video metrics, so you can compare what viewers said with how the campaign performed.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), your question with its answer options and a landing page for each answer, a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and, optionally, a picture. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
