An interactive map is a video ad with a location overlay that shows viewers the stores, restaurants, venues or attractions closest to them and opens the one they pick in Google Maps. Viewers get directions without leaving the ad, which turns a pre-roll, outstream or banner placement into a direct route to a visit in person.
How does an interactive map ad work?
Clipflip adds a map overlay next to your video, built from your list of locations. The map points viewers to the location closest to them, and one tap opens it in Google Maps with directions ready to go. A headline, a subline and a call-to-action button sit alongside the map, and the whole ad is delivered as a standard VAST tag that runs through your ad server.
What results has an interactive map ad delivered?
A fuel-brand and fast-food partnership in South Africa used an interactive map to send viewers to their nearest Wimpy at Engen location. The campaign reached a 64.92% video completion rate and 12,000 map interactions, and it was built and live within a few days. The map turned the ad into a concrete next step: getting directions to a specific location.
64.92% video completion rate Source: Wimpy at Engen interactive map campaign, South Africa
Where can interactive map ads run?
Interactive map ads run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of Interactive Map Integration?
- Retail
- Tourism & Travel
- Events
- Restaurants
- Pop-Up Stores
How do brands use Interactive Map Integration?
Shops & Retail: Guide users to the nearest store to pick up an exclusive offer and enjoy a seamless shopping experience - directly from the video ad.
Travel & Tourism: Invite viewers to explore the most stunning tourist destinations introduced in the video ad. From tourist information offices to hidden gems - the user can choose where to navigate to.
Food & Drinks: Let the interactive map lead viewers to the closest restaurant or café, making it easy to find great coffee, tasty meals and local favorites.
Events & Pop-Up Stores: Let viewers discover unforgettable events like concerts, community gatherings or even pop-up stores showcased in the video ad by making it easy for them to get there.
Interactive Map Integration specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Interaction | Opens the selected location in Google Maps |
Sources and standards
See more examples in Gallery
Interactive Map Integration: Frequently Asked Questions
Yes. Tapping a location on the map opens it in Google Maps, where the viewer can start navigation right away. They don’t need to search for the address or remember the brand name after the ad ends.
It depends on the brief and the number of locations, but it doesn’t have to take long: the Wimpy at Engen map campaign in South Africa was built and live within a few days.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), the list of locations to show on the map (csv if available), a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and, optionally, a picture. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
