A peel to reveal ad is an interactive banner ad in the 300x600 and 300x250 sizes where viewers peel back a corner, like a sticker, to uncover hidden content such as a voucher code, a special offer or a launch date. What they find decides where the click goes next, so each reveal can lead to its own landing page.
How does a peel to reveal ad work?
The banner shows your visual with a curled corner that invites viewers to peel it. Dragging or tapping the corner pulls the top layer away and reveals what’s underneath, followed by a call-to-action button. Clipflip can route the click to different landing pages depending on what was revealed, so the journey continues from the reveal instead of a generic page.
When should you use a peel to reveal ad?
Use it when curiosity is the hook: exclusive coupons and limited-time deals in e-commerce, a hidden premiere date for a film or a show, or a surprise destination for a travel brand. The peel adds a small moment of discovery to a standard display slot without cluttering the page.
Where can peel to reveal ads run?
Peel to reveal ads are HTML5 banner ads in two standard IAB display sizes: 300x600 (half page) and 300x250 (medium rectangle). They run in regular display placements, and Clipflip delivers them as an ad tag that you traffic through your ad server or DSP like any other HTML5 banner.
Which industries get the most out of Peel To Reveal Ads?
- E-Commerce
- Special Offers
- Branding
- Product Introduction
How do brands use Peel To Reveal Ads?
E-Commerce: Reveal a Discount Code Peel to uncover exclusive coupons or limited-time deals. Encourages immediate clicks and conversions without cluttering the page.
Entertainment & Media: Tease a Launch Date Create intrigue by hiding premiere dates or countdowns behind the peel. Builds anticipation that converts to ticket sales or streaming sign-ups.
Travel & Hospitality: Hidden Destination Teasers Peel to reveal surprise destinations or curated getaways. Adds playfulness and inspiration that drives travel bookings.
Peel To Reveal Ads specifications
| Placement | 300x600, 300x250 |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Interaction | Peel back the corner to reveal the hidden content |
| After the peel | Click-through, routed by what was revealed |
Sources and standards
See more examples in Gallery
Peel To Reveal Ads: Frequently Asked Questions
All three hide content under a top layer. Peel to reveal pulls back a corner like a sticker, scratch to unveil lets viewers rub the layer away like a scratch card, and swipe to unlock clears it with one swipe. Pick the gesture that fits the story: a sticker for a teaser, a scratch card for a prize, a swipe for a fast reveal.
Voucher codes, special offers, a launch or premiere date, a surprise destination or more information about a product. Each reveal can link to its own landing page.
The top visual and the content revealed under the peel, a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and the landing page URL. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard banner.
