A slider showcase ad is a shoppable video ad with up to five swipeable frames, each with its own image, text and click-through URL. Viewers browse the frames with arrow controls inside the player, so one placement can show several products, destinations or features and send every click to the right page.
How does a slider showcase ad work?
Clipflip adds a slider overlay with up to five frames to your video ad. Each frame carries its own picture, text and link, and viewers move between them with arrow controls without leaving the player. A click on a frame opens the page for exactly that product or offer. The ad ships as a standard VAST tag, so it runs through your ad server like any other video campaign.
When should you use a slider showcase ad?
Use it when one product isn’t the whole story: a fashion or e-commerce range, several destinations or hotels, the trim levels of a car or the benefits of an employer. Because every frame has its own click-through URL, viewers land on the item they picked instead of a generic homepage, and the click data shows which product drew the most interest.
Where can slider showcase ads run?
Slider showcase ads run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of Slider Showcase Ads?
- E-Commerce
- Fashion & Retail
- Tourism
- Electronics & Technology
- Automotive
- Employer Branding
How do brands use Slider Showcase Ads?
Ecommerce: Feature multiple products in one ad to increase cart value. Viewers browse and select items they want, driving 3x higher purchase intent than single-product ads.
Tourism: Boost bookings by showcasing multiple destinations or experiences. Travelers explore options at their own pace, leading to more qualified clicks and longer site visits.
Automotive: Highlight key features and trim levels to accelerate purchase decisions. Prospects self-select what matters most to them, improving dealer lead quality.
Employer Branding: Communicate multiple employer benefits to attract diverse talent. Candidates engage with benefits most relevant to them, increasing application rates.
Slider Showcase Ads specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Frames | Up to 5, each with its own image, text and click-through URL |
| Interaction | Arrow controls inside the player |
Sources and standards
See more examples in Gallery
Slider Showcase Ads: Frequently Asked Questions
Yes, in the sense most media plans use the term: viewers see several products inside the video ad, and each one links straight to its product page. The purchase itself happens in your shop, not inside the ad.
Up to five. Each frame has its own image, text and click-through URL, so one ad can link to five different products, destinations or offers.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), an image, a short text and a link for each frame, a headline of up to 30 characters, a subline of up to 60 characters and a call to action of up to 20 characters. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
