A video carousel ad is an interactive banner ad in the 300x600 and 300x250 sizes that shows several video clips side by side. Viewers swipe left and right to browse them, so one placement can carry product demos, best sellers, destinations or model trims, and each viewer stops on the clip that matches their interest.
How does a video carousel ad work?
The banner holds a row of video cards. Viewers swipe left or right, the next clip moves into view, and a call-to-action button links to your landing page. Because the swipe gesture is familiar from apps and social media, people browse without being told how, and several messages share one display placement.
When should you use a video carousel ad?
Use it when you have more than one story for a display slot: several product categories or best sellers, model features and trims in automotive, application tutorials and looks in beauty and fashion, or destinations, hotels and experiences in travel. Viewers pick the clips that interest them, so every swipe tells you something about what they want.
Where can video carousel ads run?
Video carousel ads are HTML5 banner ads in two standard IAB display sizes: 300x600 (half page) and 300x250 (medium rectangle). They run in regular display placements, and Clipflip delivers them as an ad tag that you traffic through your ad server or DSP like any other HTML5 banner.
Which industries get the most out of Video Carousel Ads?
- E-Commerce & Retail
- Tourism
- Entertainment/Events
- Product Introduction
How do brands use Video Carousel Ads?
E-Commerce & Retail: Feature different products or categories in swipeable video cards. Highlights best sellers with demos, driving cross-category purchases.
Automotive: Showcase model features, trims, or comparisons side-by-side. Helps buyers explore options efficiently, increasing configurator engagement.
Beauty & Fashion: Demonstrate product application, transformations, and influencer content. Creates comprehensive brand stories that boost purchase intent.
Travel & Hospitality: Present destinations, accommodations, and experiences in one unit. Enables quick exploration that converts browsers into bookers.
Video Carousel Ads specifications
| Placement | 300x600, 300x250 |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Interaction | Horizontal swipe through several video clips |
Sources and standards
See more examples in Gallery
Video Carousel Ads: Frequently Asked Questions
Both let viewers browse several items in one ad. The slider showcase is a video ad for pre-roll, outstream and banner video placements, with up to five image frames. The video carousel is a display banner where every card is a video clip, browsed with a horizontal swipe.
The carousel scrolls sideways, with the clips side by side. The video feed scrolls vertically, one clip at a time, like a social media feed. Both run as 300x600 and 300x250 banners.
The video clips for the carousel (.mp4 or .mov), a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and the landing page URL. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard banner.
