A video feed ad is an interactive banner ad in the 300x600 and 300x250 sizes that works like a social media feed. Viewers swipe vertically through several short video clips, the way they scroll TikTok or Instagram, so a single display placement can carry a whole sequence of product demos, tutorial steps, show teasers or destination highlights.
How does a video feed ad work?
The banner plays one clip at a time in a vertical feed. A swipe brings up the next clip, and a call-to-action button sends viewers to your landing page whenever they’re ready. Because people already know the gesture from social apps, they start scrolling without instructions, and every swipe is a sign of real interest.
When should you use a video feed ad?
Use it when your content works as a sequence or a set: tutorial steps and product demos in beauty and fashion, one clip per item in a product line, teasers for several shows, concerts or films, or one highlight after another from a destination. It also lets you reuse vertical content from your social channels in display placements.
Where can video feed ads run?
Video feed ads are HTML5 banner ads in two standard IAB display sizes: 300x600 (half page) and 300x250 (medium rectangle). They run in regular display placements, and Clipflip delivers them as an ad tag that you traffic through your ad server or DSP like any other HTML5 banner.
Which industries get the most out of Video Feed Ads?
- E-Commerce & Retail
- Tourism
- Entertainment/Events
- Automotive
How do brands use Video Feed Ads?
Beauty & Fashion: Walk viewers through tutorial steps or product demos in sequence. Shows application process and results, driving higher purchase confidence.
E-Commerce & Retail: Showcase product lines with separate videos for each item. Each clip features mini demos with direct purchase links, maximizing product discovery.
Entertainment & Events: Promote different shows, concerts, or movies with video teasers in sequence. Encourages immediate ticket bookings by showcasing multiple upcoming releases.
Travel & Hospitality: Display destination highlights in an immersive video feed. Each swipe reveals new experiences, inspiring longer site visits and trip bookings.
Video Feed Ads specifications
| Placement | 300x600, 300x250 |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Interaction | Vertical swipe through several video clips |
Sources and standards
See more examples in Gallery
Video Feed Ads: Frequently Asked Questions
The video feed scrolls vertically, one clip at a time, like a social media feed. The carousel scrolls sideways, with the clips side by side. Both run as 300x600 and 300x250 banners.
Short clips that each make one point: a tutorial step, one product, one show or one place. Vertical footage made for social channels is a natural fit.
The video clips for the feed (.mp4 or .mov), a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and the landing page URL. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard banner.
