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Best Ad Formats To Drive Engagement Through Mobile
Selection By: Tanja Hartmann & Verena Frick
This is a collection of interactive video formats which are specifically optimized for vertical engagement and thumb-driven interaction - delivering maximum impact where attention is highest.
1. Swipe - Cell C
The swipe feature is incredibly effective on mobile devices since it only requires a simple thumb movement to the right to access discounts, special offers, or additional details about almost anything. The first screen teases just enough to grab attention, naturally drawing viewers to swipe and explore.
2. Scratch - Magna
The scratch format is highly engaging, allowing viewers to discover what lies behind the actual screen. It can reveal exclusive offers, hidden messages, personalized rewards, or important information in a playful and interactive way. By mimicking the familiar experience of scratching a lottery ticket, it taps into a natural sense of curiosity and anticipation.
3. Video Feed - Visit Malta
Bring the familiar mobile scrolling into your banner ads. Users swipe vertically through multiple videos - just like on YouTube Shorts, Instagram Reels or TikTok - making the interaction feel natural and intuitive. By tapping into existing mobile habits, you boost engagement and encourage viewers to explore more content within a single placement.
4. Slider - Oetztal Tourism
The slider is the perfect way to showcase different products, services and experiences in a dynamic, engaging format. It allows users to explore content at their own pace, increasing interaction. Sliders are designed to be mobile-friendly and space-efficient, delivering a smooth experience right at the viewer’s fingertips.
5. Countdown - Nomad
Our live countdown tracker shows the exact time remaining, creating urgency for launches, offers and events. Mobile-optimized, it’s responsive, fast, easy to read - driving engagement and faster decisions.
6. Survey - Visit Abu Dhabi
Engage viewers with mobile-friendly surveys to collect instant feedback on preferences, brand perception, or purchase intent - without interrupting the experience. Quick to tap and easy to answer, they deliver real-time insights that help you optimize campaigns.
Looking for more examples? Check out our Gallery!
Please note: Some of the examples shown above were created solely for demonstration purposes and were not actual campaigns. We respect our clients' policies and only share what we are permitted to.
Our Video Experts
We are interactive video experts and we will help you transform your videos into awesome interactive experiences. We have built over 800 interactive video ads in 2024 and have in-depth knowledge of where to place high-performing overlays that fit your clients' brands. We work very hard to return the final videos within a few days of receiving them.
