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We live in a digital-first world, where audiences are only a finger-tap away from choosing what they want to watch. The days of passive viewing are long gone. Today’s viewers expect ads to be immersive, personalized, and as engaging as the content they stream.
That’s where Connected TV (CTV) steps in — a fast-growing space that’s redefining how brands connect with audiences. And with Clipflips’ interactive video formats, you can transform traditional ads into living, breathing brand experiences that people can actually participate in.
CTV Is No Longer the Future — It’s Here & Now
CTV has moved beyond being the next big thing; it’s already here, shaping the advertising landscape today. Interactive CTV is not just another ad placement — it’s a dynamic engagement channel that earns:
- 71–92 additional seconds of viewer attention beyond a conventional ad length.
- An average interaction rate of 5–8% on total unique impressions.
- And it’s growing fast — its overall impact has tripled in just the time it took you to read this paragraph.
In short: CTV ads aren’t background noise anymore — they’re an opportunity to turn passive viewing into active brand engagement
1. Branded Player
Create a fully branded video experience that matches your look and feel. Customize everything — from the video player’s design to the call-to-action overlays — ensuring every frame reinforces your brand identity.
2. Countdown Tracker
Build anticipation and excitement with a countdown element that keeps viewers watching. Perfect for product launches, event promotions, or time-limited offers.
3. Dynamic Ads
Deliver ads that adapt in real-time. With dynamic capabilities, you can change creative elements based on the time of day, audience behavior, or contextual signals — ensuring your message is always relevant.
4. Dynamic Overlays
These overlays seamlessly integrate additional information, timely offers, or personalized content directly into the video, enhancing the viewer's experience and deepening brand connection. Rather than simply presenting a static ad, dynamic overlays transform any creative into a vibrant, versatile powerhouse—fueling more impactful storytelling and stronger audience engagement on CTV platforms.
From Impressions to Immersion
CTV isn’t just about boosting reach — it’s about driving relevance, engagement, and measurable results. Passive ads might deliver impressions, but interactive CTV delivers impact.
For marketers, this shift means more than just telling stories on the biggest screen in the house — it’s about letting audiences experience and live the story.
With Clipflips, you’re not just running ads — you’re creating interactive brand worlds that invite participation, curiosity, and connection.
So, as your competitors light up living rooms with interactive storytelling, ask yourself — are your ads being watched, or are they being experienced?
