An interactive choice ad is a video ad with clickable options on top of the video, such as women’s or men’s collections, adventure or relaxation, or two product lines. Each option leads to its own landing page, so viewers go straight to what they came for, and you see which choice your audience clicks most.
How does an interactive choice ad work?
Clipflip places two or more clickable options as an overlay on your video ad. Each option has its own label and link, so a click sends the viewer to a page built for that choice instead of one generic landing page. The ad counts clicks per option, and it ships as a standard VAST tag that runs through your ad server like any other video campaign.
When should you use an interactive choice ad?
Use it when your audience splits into groups that need different pages: men’s and women’s collections, travel styles, product categories or service types. It also works as a creative test. Put two messages or designs side by side, let real viewers vote with their clicks, and use the result in your next campaign.
Where can interactive choice ads run?
Interactive choice ads run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of Interactive Choice Ads?
- Retail & E-Commerce
- Fashion & Beauty Products
- Tourism
- Tech/Consumer Electronics
- Automotive
How do brands use Interactive Choice Ads?
Retail & E-Commerce: Let shoppers choose between women's or men's collections. Direct them to the right products immediately, reducing browse time and increasing conversions.
Tourism: Offer choices like 'Adventure' or 'Relaxation' to send travelers to relevant packages. Get better leads by letting visitors pick what they want.
Tech & Consumer Electronics: Present product categories or service types upfront. Users go straight to what they need, cutting down search time and boosting sales.
Content or Product Testing: Test which message or design works better with real audiences. Get instant data on preferences to improve future campaigns.
Interactive Choice Ads specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Choices | Two or more clickable options, each with its own landing page |
| Insights | Clicks counted per option |
Sources and standards
See more examples in Gallery
Interactive Choice Ads: Frequently Asked Questions
Anything that should lead people to different pages: collections, product categories, travel styles, service types or two versions of a message. Each option gets its own label and click-through URL.
Which option your audience prefers. Clicks are counted per option, so you can see which product, theme or message drew the most interest and use that for your next creative or for product decisions.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), a label and a landing page for each option, a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and, optionally, a picture. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
