Users scratch off a virtual layer to discover what's hidden underneath—exclusive offers, codes, or surprise messages. The familiar scratching motion taps into natural curiosity and the irresistible urge to uncover hidden content. Creates memorable interactions through the satisfaction of revealing exclusive rewards, driving significantly higher engagement than standard display formats.
Best For
• Retail & E-commerce
• Product Launch
• Discounts/Offers
Use Cases
Retail & E-Commerce: Scratch to uncover limited-time discounts, new launches, or special offers. Creates urgency and drives immediate purchases through the reward of discovery.
Travel & Hospitality: Reveal exclusive travel deals, room upgrades, or hidden experiences beneath the scratch layer. The element of surprise converts curiosity into bookings.
Beauty & Fashion: Discover new makeup shades, skincare products, or complete looks through scratching. Direct shopping from revealed content increases impulse purchases.
Food & Beverage: Win instant prizes like free menu items or meal discounts. Gamified rewards drive repeat visits and build customer loyalty.
Placement
Content Requirements
Video Material
Graphic Material
See more examples in Gallery
