A video in video ad is an expandable ad that lets viewers open additional clips from inside the main ad, such as product details, tutorials, testimonials or behind-the-scenes footage. Viewers choose what they want to see without leaving the ad, which turns one spot into a short journey through the parts of your story they care about.
How does a video in video ad work?
Your main video plays as usual, with clickable entry points for extra clips on top of it. When a viewer picks one, the clip expands inside the ad, and they can go back to the main video afterwards. A headline, a subline and a call-to-action button lead to your landing page. The ad ships as a standard VAST tag, so it runs through your ad server like any other video campaign.
When should you use a video in video ad?
Use it when one spot can’t hold everything worth showing: the interior, driving footage and details of a car, several cities in a travel campaign, the features of a new device or a beauty routine step by step. Viewers dive into the parts that interest them, so you can show more content without making the main video longer.
Where can video in video ads run?
Video in video ads run as pre-roll, outstream and banner video ads. Clipflip delivers them as a VAST 3.0 and 4.2 tag, the IAB standard that video players and ad servers use to serve ads, plus an iframe for outstream placements. The tag works with Adform, Google DV360, Xandr and other VAST-compatible ad servers, so you book the campaign in your existing setup like any other video ad.
Which industries get the most out of Video In Video Expandable?
- Tourism
- Tech & Electronics
- Automotive
- Beauty & Cosmetics
- Fitness & Sports
How do brands use Video In Video Expandable?
Travel & Tourism: Show breathtaking landscape and videos about vibrant cities and culture all in one ad. Give users even more inspirations on where to travel next.
Tech & Electronics: Show details and more information about tech products and let viewers decide what interests them most, while engaging with the video in video feature.
Automotive: Video In Video is the perfect way to explore an entire car in one ad. Users can choose which parts they want to dive into - whether it’s driving footage, interior features, close-up detail shots or more.
Beauty & Cosmetics: Show users beauty products, routines and even ingredient highlights, letting them discover the product that suit them best.
Video In Video Expandable specifications
| Placement | Pre-Roll, Outstream, Banner |
|---|---|
| Delivery | VAST 3.0 & 4.2 tag, iframe for outstream |
| Ad servers | Adform, Google DV360, Xandr and other VAST-compatible servers |
| Headline | 30 chars max |
| Subline | 60 chars max |
| Call to action | 20 chars max |
| Picture | optional |
| Video file type | .mp4, .mov |
| Video dimensions | 16:9, 1:1, 9:16, 4:3 |
| Video length | 10s - 45s |
| Graphic file type | .jpg, .png, .svg, .gif |
| Graphic file size | Max 300KB per asset |
| Interaction | Opens additional video clips inside the ad |
Sources and standards
See more examples in Gallery
Video In Video Expandable: Frequently Asked Questions
A standard video ad shows one clip from start to finish. A video in video ad includes clips that viewers open on demand, so the same placement carries extra footage that only plays for the people who want to see it.
Short, focused clips that each answer one question: a product detail, a feature demo, a testimonial or a behind-the-scenes moment. Footage you already have from the shoot or your social channels is often enough.
A video between 10 and 45 seconds (.mp4 or .mov in 16:9, 1:1, 9:16 or 4:3), the additional clips viewers can open, a headline of up to 30 characters, a subline of up to 60 characters, a call to action of up to 20 characters and, optionally, a picture. Graphics can be .jpg, .png, .svg or .gif up to 300KB each.
Yes. Our team builds the interactive layer from your brief and assets, and you keep everything we create. Your first campaign runs free for up to 300,000 impressions with no CPM charged, so you can test the format against a standard video ad.
